Why should small business have a website?

We live in a fast moving world where every business is getting digitalized and coming over the internet. No business whether big or small would like to be left behind in this rapid growth age of digitization. If you have a business and you want to grow your brand you will need to have a website. Many people have a misconception that small business does not need a website due to their less tech-savvy nature or maybe their potential customers do not use the internet. Some even think their business type is not meant to be on the internet or maybe they do not have enough budgets to get a website developed or maybe they believe their business cannot benefit from having a website. But all these age old misconception have been washed off if you seen the latest trends in website market. Today's many small businesses are getting their websites developed due to various reasons and are benefiting from it irrespective of the niche they belong to.

Website development now-a- days are faster and more convenient. You do not need huge amount of money to get a website developed. Also with various tools available online, the task of designing and building a website has become easier. With much small scale businesses opening up an ecommerce site are breaking the barrier of business hours restrictions and are doing business round the clock. 

We bring you 10 reasons why small business should have a website.

1. Brand Identity

Every business today is either into a product based industry or a service based industry. Each business wants to create their brand awareness and wants to reach out to maximum number of people in less amount of time. By having a website, you can let your customers easily find you over the internet and enable them to get knowledge about your product or services with much ease. Having no website means losing business.

2. Another Marketing Channel

You may use various marketing techniques to gain leads and generate business through door to door marketing, reference, newspaper ads, pamphlets etc. Having a website acts as an additional marketing channel. Also it helps you collect customer data like email, phone no, etc by using your website's contact us forms where interested people can enter their details to enquire about your service.

3. Saves You Lot of Money

Having a website is ideally a very cost effective way to promote your services. As having a newspaper ad daily can cost you more money in long run than having your website developed up and running.

4. Your Digital Catalog

Every business has a catalogue of their product or services in order to showcase their work to clients. A website acts as a digital catalogue which includes portfolio or image gallery which can be viewed by your customers from any part of the world with an internet connection.

5. Acts as Your Advocate

Your website acts as your advocate who speaks on behalf of you whether you are physically present in front of your client or not. Since a website is always up and running 24X7 and 365 days a year, you can let your customers see it by giving them your website URL.

6. Enables You to Target a Wider Audience

Irrespective to your business location, a website gives you the power to do business at any other location. If you are a retailer and build your own ecommerce website, you can sell your products to a much wider market geographically at any location around the world.

7. Helps Your Customers Stay Updated

Since your entire website data is dynamic in nature you can keep changing it anytime depending upon your business need. So if you change your phone number or your address, you always let your customers access the most updated information about yourself. You can inform your customers about the arrival of a new product or service, any upcoming event or promotions easily and effortlessly by simply updating it on the website.

8. Acts as A Social Proof

New customers always do a proof check online before buying any product. The product reviews on your website and service testimonials by your customers creates a social influence over the buying decisions of other potential buyers.

9. Your Business Shows Up In Google Search Results

If you are a small business and you have a website, you increase your chances of getting featured in the Google search result about a customer search query which is matching your business products or services. With no website, your chances are zero. If along with building a website you do the Search Engine Optimization for your website, you increase your visibility to your potential clients searching on Google.

10. Ecommerce Market Is Booming

Gone are the days of window shopping, now -a-days people prefer to buy online as it gives them more variety in less amount of time and from their comfort zone. This has given rise to the ecommerce spending creating new business opportunities for small scale business to go online.