Thursday, 24 October 2013

India set to launch its debut Mars mission

India set to launch its debut Mars mission

 

It's the Mount Everest of the solar system, conquered only by an elite group. Now India is set to join the US, Russia and Europe in the exclusive club by sending a probe to Mars, with the launch expected on 5 November.
Established in the 1960s, India's space programme has so far focused on aiding the country's developmentMovie Camera, building satellites to spot potential sources of groundwater and monitor deforestation. Then in 2008 it launched Chandrayaan-1, a lunar orbiter, and now has plans for further probes to study the moon and space weather.
These projects may seem divorced from India's development goals, but could lead to spin-off applications in areas like remote sensing and shape a new generation of scientists and engineers, says K. R. Sridhara Murthi, who worked at the Indian Space Research Organisation for nearly 40 years.
The main goal of the $73 million Mars Orbiter Mission (MOM) is to prove that India can put a working probe into Mars orbit. That is no small feat – more than half of all Mars missions so far have failed. "It's a stretch goal," says Scott Pace, director of the Space Policy Institute at George Washington University in Washington DC.
One big challenge will be making sure the spacecraft's electronics function reliably in the harsh temperature and radiation conditions at Mars, he says. This was a problem for Chandrayaan-1, which discovered water on the lunar surface but died more than a year early because its electronics could not withstand the heat radiated from the moon.

Quest for methane

MOM should also help to unravel some of the planet's mysteries. It will carry five scientific instruments, including a methane sensor to try to pick up the gas in Mars's atmosphere. On Earth, methane is mainly produced by life, so there was a stir when Earth-based instruments and a European probe detected traces of it in Mars's atmosphere a decade ago. Some are sceptical of those results, believing they were triggered by methane in Earth's atmosphere or perhaps water in Mars's, and recently NASA's Curiosity rover added to the scepticism by finding no methane when it breathed in the Martian air. "I'd say the data are equivocal at the moment," says John Mustard of Brown University in Providence, Rhode Island.
MOM may also help reveal how Mars became a cold, dry planet, with an atmosphere too thin to support liquid water for long periods. Gaping canyons and river-like channels point to large amounts of water – and therefore a thick, warming atmosphere – in the past. A study published this week suggests a form of natural geoengineering was partially responsible for the red planet's global cooling.
NASA's MAVEN mission, also due to launch next month, will tackle that same puzzle, but with a larger suite of instruments. "To have India executing a successful orbiter mission would be great for space science," says Mustard.

 

Monday, 21 October 2013

How to Use Facebook for Business

How to Use Facebook for Business

 

Whether you are looking to use Facebook for business advertising or truly want to interact with customers or potential clients, do not underestimate the power of Facebook to promote your business.
Facebook Share Button While it may seem that most people are only there to search for their high school buddies or for playing online video games, Facebook cannot be ignored as a business opportunity.
It can be used for marketing your products, landing new client work and connecting with your customers.
According to a 2010 report by Palo Alto Networks,
"Employees at 96 percent of corporations it surveys use some kind of social media application -- virtually all of them Facebook."
So if this many people are using it? It is a business marketing opportunity that should not be ignored.
The easiest way to get started is to start a Facebook group or a Facebook fan page for your product, brand or business. Then add basic information to the group or fan page such as links to your company’s website and other business information.
Then check in often to post upcoming events, helpful information, answers to questions or anything to make your new fans feel more connected to your business!

 

Wednesday, 9 October 2013

Car Pool: The future of inter city travel

With rising price of petrol and diesel it will soon become uneconomical to travel alone with our own vehicle, But at the same time we will not like to forgo the comfort of traveling in our own vehicle. Here comes the solution: Carpool.
Carpool helps to preserve and conserve resources both individually and is good for the envoirnment too, How you might ask?
Well today there are more than 40 Million cars in India and India being the world's second most populated country means that soon India will have more cars than most European countries.
With a population of 1.4 billion people it is carpoolarena.com believes that everyone should have access to affordable transport, and that being on the road can still be cheap, green and fun. By sharing a ride, people save gas and money, reduce auto emissions and meet new friends. Pollution, traffic, parking and road maintenance are reduced. People can share experiences and help each other: everyone benefits!
While Carpooling provides such benefits its also creates monitization of resource to the car owners as they can share the cost of travel between their passengers. Passengers on the other hand are benefited by traveling in comfort without the stress provided by traveling in a public transport.

Thus Car pool will benefit all users of the system

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