Search Engine Optimization: Why it should be a part of your online marketing strategy

Marketing, whether traditional or digital, is the action of selling or promoting services or products including deep market research and advertising. It is a strategy to attract your target audience by various activities that interest them, ultimately engaging them with your product and services.

But today, the world runs on digital marketing (the subset of marketing) that cover the overall electronic media. People carry out marketing of products and services using digital channels. Presently Google is a major sibling in web industry and Google loves the high ranking and high quality products. But the question arises how to promote your product digitally. Hence the role of Search Engine Optimization (SEO) comes in place.

SEO is a vital part of Digital marketing and also very useful online marketing strategy. Search Engine Optimization plays an important role in today's business world. It is a process of gaining traffic to your website through organic search engine results thus improving your website ranking.

Suppose you have a website, blog or online shop, it is very much required to reach your product or services to your customers. Therefore SEO is essential here to grow your business and meet business objectives. Also, most of the search engine users click on one of the top 5 suggestions given by search results page. Hence to gain visitors on your website or customers to your online shop, you need to stand in the topmost position of SERP to make your product/services visible.

Benefits of SEO:

1.         It is not about cost but high investment. You gain investment with more returns.
2.     .   SEO increases sales without increasing marketing cost.
3.      . Great SEO practices enhance the client experience and ease of use of a site.
4.       . Individuals who discover your site socially will probably advance it more on social channels.
5.       . Increases traffic towards your website.
6.         Increase brand awareness and site usability.

SEO can take you ahead of the competition. If any two websites are selling the same thing, then the one which uses SEO strategy is more likely to gain more customers thus increasing more sales. Hence, it should be a part of online marketing strategy.