What Does a Website Cost?
Years ago, I even took the time to create a whole write up on the topic over on my main site entitled “What Does a Website Cost?”
 and to this day – even after years of being up (and years of edits) 
it’s still one of the most popular pages and definitely the most 
commented.
This is a question that we field all day, every day.
As either a potential designer, developer, freelancer, or the owner 
of a website design business it’s important that you know how to answer 
this question and understand what your competitor is charging as well as
 how you can create value.
And, on the flip-side, if 
you’re a business owner
 looking for information on the cost of developing your own site (either
 using a service, or hiring a developer) you need to understand the many
 levels of answers that can come from such a broad question.
In both cases – it’s important to remember that although a website is
 a “digitized” item, a website is still a product, but it’s also a 
service.
Except there are two problems – they’re nothing like conventional 
products, and “service” is a four letter word in this industry.
There’s a whole relationship (between you and your client, or you and
 the company you hire to do your website) that crops up through the 
process of web development, and this relationship, as well as the 
ongoing support that continues AFTER the site has launched is 
what separates this “product” from others.
If I had to make a comparison, I’d say 
pricing (and building) a website is a lot like pricing (and building) a new home. 
Whether you buy a home from a new development, or have one custom 
built. The process is very much like (and sometimes as complicated and 
as costly) as building a home.
Website Pricing
pricing (and building) a website is a lot like pricing (and building) a new home. 
The reason it’s so hard to simply give one a price for a website is 
there are so many damn factors involved – even outside of the technology
 (which matters A LOT!).
Here’s a short list:
- Client Server/Hosting Requirements
 – Who is hosting? Email? Who is setting that up? What if something 
happens to email? What kind of server will it be hosted on? Does the 
client have access? Do YOU have access? Hosting problems alone take 2 – 
10 hours initially to address on EVERY project – and problem account for
 about 10 – 20 hours of support during any given year for a client.
 
- Scope – What does the client want? What does the client NEED? Two very different things.
 
- Who is the Client – I’m going to quick 
address business owners here – who are you? Are you picky? Are you easy 
to deal with? A good web development company will do one of two things –
 either read you well, or structure their contract for it not to matter 
(ie hourly). However, in either case the easier you make it to work with
 you, the less expensive a site will tend to be.
 
- Client’s Technical Knowledge – More highly
 technical clients don’t have to learn how to maximize their web 
browsers or, and this one still gets me!, understand why there are 
“bars” on the side of their website (the background of a site in a fixed
 width design is called “bars” here). The more hand holding a client 
needs (or the less IT staff they have) the more time it will take to 
complete the project and have them satisfied.
 
These are just a few items that impact the overall cost, and they don’t even begin to touch upon budget, or design/back forth.
But, as they hinted at – websites, be it coding, or communicating, take time.
Time is precious; time is valuable. As a freelancer you must value 
your time. As a business owner you have to understand the time it takes 
you to “figure out how to build” a website, takes away from other items 
that lead to making money and a living.
“Do you want to specialize in HTML, CSS, Javascript, etc.
 or do you want to be running, growing, and profiting at your business?”
(That was a good line dev in case anyone ever asks you why you cost so damn much!)
Which btw – I have a quick side story. A friend of mine, a
 highly technical friend mind you, studied and literally took 6 weeks 
straight to build his companies website (he was managing the company at 
the time and has since graduated to president). At the time he was paid Rs. 3000/hour. Much less than your average web developer. However, factor in 
ALL of his time and he spent nearly $6000 of his company’s time. All for
 a static site that wasn’t even search engine optimized and frankly 
looked pretty bad! (Okay… I did help out a bit).
Point is, it almost never pays to have some “figure out” how to build
 a website within a company. It doesn’t make time, or financial sense. –
 Now learning how to edit/update a CMS on the other hand – does – and 
we’ll get back to this in a moment.
And then there’s everything that comes AFTER a website is launched 
(and the things you or your team should be looking at during 
development…) THE MARKETING!
You also need to evaluate the best ways to market your clients’ 
website, once you’ve launched. If you design a website that doesn’t get 
found, then your client will not appreciate the fact that you charged 
him or her ANYTHING to build their site. Knowing how to market for your 
client takes experience.
Real World Website Pricing Breakdown
First, there are services (and for the majority of this article I’ll 
ignore these). There are a ton of services out there that can get you up
 and running quickly, easily, and in some cases freely. I’m a huge fan 
of “
WordPress.com” for anyone looking to simply build a blog and get their voice on the web. Although 
Tumblr
 does have such nice templates, many of them you have to pay for, and I 
find the traffic from WordPress.com much better. In future posts we may 
highlight many of the free and inexpensive web services available.
Okay, here we are.
Basic Website – Rs. 2000 – Rs. 5000
After spending a significant amount of time (over a decade in this 
industry), we’ve determined that the market average for a baseline 
website is Rs.2000 – Rs. 5,000. I’ve seen much, much higher. And, I don’t 
recommend going with anyone who charges less because the quality of the 
work will negatively (and directly) correlate to the price decrease.
With a basic website, you’ll have a simple online brochure made out 
of a boilerplate template (or format) where your customers and clients 
can review your products and services. The basic website may be your 
best salesperson, working 24 hours a day by just showing up. It’s your 
marketing tool to get your message out to the world. It provides a 
digital launch pad, where you can showcase your products or services. 
Most web developers will install Google Analytics too.
Custom Website – Rs.6000-Rs.15000
If you can think it, it can be designed in this price range. They may not be as fully functional, but they 
will be beautiful. At this spending level, you will find a website that is custom-tailored to meet your specific market needs.
At this price point, you can expect the beginning of the “wow-factor”
 from your web design team. You will not typically find features of 
audience interactivity, ecommerce, or content management.
Going back to the Basic Website, the website pricing is calculated at
 the same rate. These websites take much more time to build since they 
will include custom CSS and XHTML coding so that the website will show 
up the same on virtually every interface. Again these websites will be 
optimized for Google, Yahoo, and Bing so that they will rank better in 
organic keyword searches.
Content Management System (CMS) – Rs.10,000- Rs 60,000
A website designed and built with full CMS integration will typically
 run from Rs.10,000 to Rs. 60,000 with an average of Rs.20,000, depending on your 
specific needs and the extent of the customization requested. These 
websites will be designed with both functionality and appearance in 
mind. Custom art design and mid-level functionality will be included. 
You will be able to manage and update all of your content through the 
installed CMS interface. You can have an infinite number of pages 
(depending on the amount you want to spend for the time it takes to 
create them). With CMS you can manipulate, upload and change the 
pictures, content, and blog all day long. (You’ll soon discover, if you 
don’t already know, that updating your website can quickly become 
consuming). 
 
This is our most popular product package at  M/s 
Trivia Softwares
By enabling a CMS interface, these websites are designed to be 
user-friendly (as user-friendly as possible for a non-tech inspired 
individual). You won’t be billed for the time that it takes to make the 
minor changes and small adjustments that may become costly.
These sites will be laced with the ability to get “social”. You will 
be able to build a reputation through your BLOG. Depending upon the 
specifics of the agreement, you should be able to expect some keyword 
research to help you get started.
Aside from Flash Art creation, these sites will remain in the 
ballpark I’ve outlined above. And, as always, you can expect SEO and 
Analytics Tracking for these types of web properties.
The Grand Slam Package– Rs.65,000- Rs. 1,00,000+
Highly complex websites can be very expensive to create. Social 
Networking, Advanced Blogging, and Web Application Development will 
raise the price tag. There are a limited number of companies that can 
perform well in this arena, and most of them will charge you a 
consulting fee (the initial consultation with 
M/s Trivia Softwares is free).
These websites aren’t some of the really good sites we’ve visited.  
Falling in this price range are sites like Facebook.com, Orkut.com, and 
BestBuy.com. These sites will have been coded from scratch, along with 
the applicable application programming. Websites in this price range 
require an extreme investment in time to research, develop and implement
 the software necessary to integrate the entire website in one seamless 
design.
It’s more expensive to build a website when you consider the actual 
cost in terms of hours. There is a distinct difference between amateur 
websites and the work of a professional development team. While it may 
cost more money to build the website in the first place, by hiring a 
professional you will realize a return on your investment (assuming that
 whatever you’re selling isn’t garbage).